What is Link in Bio?
The 'Link in Bio' is the single clickable URL allowed on social media profiles like Instagram and TikTok, often leading to a landing page with links to the podcast, merch, and sponsors.
Why Link in Bio Matters for Podcasters
Because platforms like Instagram and TikTok do not allow clickable links in post captions, the 'Link in Bio' has become the most valuable real estate for podcast marketing. Instead of linking directly to Apple Podcasts (which alienates Spotify users) or a specific episode, smart podcasters use a 'link aggregator' (like Linktree or a custom page on their website). This landing page contains buttons for every major podcast app, the latest episode, the Patreon page, and sponsor codes. Optimizing this page is crucial for converting social media followers into actual listeners.
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Audiogram
An audiogram is a short video clip that combines audio from your podcast with a visual waveform and your cover art, creating shareable social media content that promotes your show.
Waveform
A waveform is a visual representation of audio that shows the amplitude (loudness) of sound over time. In podcasting, waveforms are used in audiograms and editing software to visualize audio.
Show Notes
Show notes are written summaries or bullet points that accompany each podcast episode, typically including key topics, guest information, timestamps, and links to resources mentioned in the episode.
RSS Feed
An RSS feed is a standardized XML file that contains information about your podcast episodes, including titles, descriptions, audio file URLs, and publication dates. It's how podcast directories and apps discover and update your show.