What is Audiogram?

Audiograms are video files that combine a short audio clip from your podcast (typically 30-60 seconds) with a visual representation of the audio waveform and your podcast cover art. They're designed for social media platforms like Instagram, Twitter, and Facebook, where video content gets more engagement than static images or text posts. The visual waveform animates in sync with the audio, creating an engaging visual that draws attention as people scroll through their feeds. Audiograms are incredibly effective for promoting specific episodes, highlighting compelling quotes, or teasing upcoming content. They give potential listeners a taste of your show's audio quality and content style before they commit to a full episode. Most audiograms are square (1:1 aspect ratio) to work well on Instagram, though some podcasters create vertical versions for Instagram Stories or TikTok. The best audiograms feature your most engaging moments—funny quotes, surprising facts, or emotional moments that make people want to hear more. Many podcasters use audiograms as their primary social media promotion tool, posting them regularly to drive traffic to new episodes. Creating audiograms used to require video editing software and technical know-how, but modern tools make it simple—just upload your audio clip and cover art, and the tool generates the video automatically.