Podcastools
Marketing & Growth

What is Review / Rating?

A rating is a star score (1-5) given by a listener. A review is a written comment accompanying the rating. Both serve as social proof to attract new listeners.

Why Review / Rating Matters for Podcasters

Podcasters are obsessed with reviews, and for good reason: **Social Proof**. When a potential listener stumbles upon a show, seeing '4.9 Stars (500 ratings)' signals quality and trust. However, contrary to popular belief, reviews do *not* directly impact the Apple Podcasts charts (which are based on new subscriptions and download velocity). Reviews are a conversion tool, not a ranking tool. They convince humans to click 'Subscribe,' but they don't convince the algorithm to rank you higher. Hosts often read reviews on-air to encourage others to leave them.

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