Podcastools
Marketing & Growth

What is Smart Speaker?

A smart speaker is a voice-activated device (like Amazon Echo, Google Home, or Apple HomePod) that allows users to listen to podcasts via voice commands.

Why Smart Speaker Matters for Podcasters

Smart speakers represent a growing segment of podcast consumption, particularly for news briefings and daily shows. Optimizing for smart speakers involves ensuring your podcast is listed in the default directories (Apple for HomePod, Spotify/Amazon Music for Alexa, Google Podcasts for Google Home). It also requires 'Voice Search Optimization'—having a show name that is easy to pronounce and understand for a computer. If your podcast name is a pun or uses creative spelling, a voice assistant might fail to find it when a user asks.

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