Cross-Promotion Matchmaker

Promo swaps are simple: each show recommends the other—often a short, native mention in the episode intro or outro. The best swaps feel like editorial fits, not ads. If you work inside structured environments like podcast networks or larger podcast companies, you already know that tone and audience fit determine performance far more than clever copy. The matchmaker aims to take the guesswork out by focusing on size and category affinity so both sides feel the exchange is fair.

Keep the message human. Introduce yourselves briefly, state the value, and propose something easy to say yes to. A common format is two thirty-second host reads across two weeks. Mention what listeners will love about the other show and why it complements your editorial point of view. Avoid jargon. If you use a trailer, ensure it sounds current and includes a direct subscribe CTA.

Measure results by a simple north star: new listeners retained after three episodes. Track baseline downloads for two weeks, run your swap, and compare. If you work with a team, share the context—show notes placement, episode timing, and read position—so you can repeat what worked. Over time, you can build a small roster of peer shows and collaborate on recurring exchanges, seasonal pushes, or even co-created bonus episodes.

Finally, be thoughtful about pacing. Your listeners are there for your show. Keep promo moments brief, natural, and aligned. When in doubt, prioritize substance: a host’s one-sentence endorsement can outperform a long scripted read. The goal is discovery through trust. With the right partner and format, swaps stay fresh, helpful, and welcomed by your audience.