Example
- Input
- A weekly personal-finance show for European freelancers averaging 1,500 downloads per episode.
- Result
- A suggested match and a concise rationale to verify before contacting the other show.
Free tool • No login required
Cross-Promotion Matchmaker
Trade listeners, not guesswork. Enter your show's category and typical monthly downloads to get one well-matched podcast for a fair promo swap. Built for indie hosts, growing teams, podcast networks, and podcast companies.
Get a single best-fit show
AI suggestedFind a podcast for cross-promotion
Enter your podcast details and get matched with a similar-sized show for a fair promo swap.
Tip: If your category is niche, try adjacent categories too (e.g., Science → Technology, Society & Culture → Education). Aim for a like-for-like swap: two :30s over two weeks or one :60 trailer drop.
Why promo swaps work
Fair, size-aware matching
Reach listeners who already like your topic. We nudge you toward shows in the same or adjacent category and a similar download bracket so the swap feels equitable.
Frictionless outreach
Copy a pre-written, respectful outreach blurb. Tone is friendly and to-the-point, with a clear value proposition and suggested swap format.
Works for teams too
Producers at podcast networks and podcast companies can use this as a quick scan to line up potential partner shows before a deeper editorial review.
No spam, just signal
We suggest one match—not a list to blast—so you can send thoughtful, human messages and build lasting relationships.
Cross-promotion remains one of the most reliable ways to grow a podcast. It works because the trust is already established—listeners hear a recommendation from a host they chose, inside a feed they already enjoy. The hard part is sourcing shows that feel like peers: similar audience size, overlapping subject matter, and compatible tone. That’s exactly what this tool helps with. Instead of scanning spreadsheets, cold DMing dozens of teams, or waiting for introductions from podcast companies, you can make an informed ask in minutes.
Search categories to preview matches
Use the quick category search below to get a feel for common themes and size brackets in the directory. This is a lightweight preview to help you set expectations. Your actual match is generated based on your inputs and may differ.
12 examples
- Daily Dev SignalsTechnology3,200 / mo
- Founders on FridaysBusiness8,700 / mo
- Running for RealHealth & Fitness14,000 / mo
- Green GridsScience2,100 / mo
- Civic StackNews5,200 / mo
- Courtroom NotesTrue Crime9,800 / mo
- Laugh TrackComedy6,400 / mo
- Film GrainTV & Film4,300 / mo
- Teacher TalkEducation2,600 / mo
- Morning MarketsBusiness48,000 / mo
- Garden MindsLeisure1,800 / mo
- Startup OpsTechnology12,500 / mo
How to run a great promo swap
Promo swaps are simple: each show recommends the other—often a short, native mention in the episode intro or outro. The best swaps feel like editorial fits, not ads.
1. The Match
If you work inside structured environments like podcast networks, you know that tone and audience fit determine performance. The matchmaker aims to take the guesswork out by focusing on size and category affinity so both sides feel the exchange is fair.
2. The Pitch
Keep the message human. Introduce yourselves briefly, state the value, and propose something easy to say yes to. A common format is two thirty-second host reads across two weeks. Mention what listeners will love about the other show.
3. Measurement
Measure results by a simple north star: new listeners retained. Track baseline downloads, run your swap, and compare. Over time, build a roster of peer shows and collaborate on recurring exchanges or seasonal pushes.
FAQ
What counts as a “similar size” show?
We look at your self-reported monthly downloads and place you in a bracket (e.g., 0–500, 500–2k, 2k–10k, 10k–50k, 50k+). The match comes from your bracket or the one directly adjacent if that improves topical fit.
Can I choose the promo format?
Yes. Popular options include :30 host-read swaps, :60 trailer drops, or feed swaps for limited series. Use the outreach blurb as a starting point and customize the ask.
Will this work if my niche is very specific?
Ultra-specific shows can still find adjacent audiences. If we can’t find a same-category peer, we’ll suggest a closely related niche with strong overlap.
Do larger podcast companies use promo swaps?
Absolutely. Even established podcast companies and podcast networks run swaps to launch new shows, recover churn, and reach new segments without paid media.
Find a fair promo partner
Make one thoughtful ask and grow together. No spam lists, no logins, no strings.
Recommended next step
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