Example
- Input
- 5,000 downloads per episode, weekly episodes, two slots, $25 CPM, 70% sell-through.
- Result
- A monthly gross-revenue scenario with every assumption visible and editable.
Free tool • No login required
Podcast Revenue & CPM Calculator
Calculate your podcast revenue and monetization potential in seconds. Enter downloads per episode and get estimated revenue for pre-roll, mid-roll, and post-roll ad spots using current industry podcast CPM benchmarks.
Try the calculator
Podcast CPMCalculate your podcast ad revenue potential
Enter your monthly downloads and see estimated revenue from pre-roll, mid-roll, and post-roll ad spots.
Ad slots per episode
Most shows run 1 pre-roll, 1–2 mid-rolls, and optionally 1 post-roll.
CPM assumptions (USD)
Benchmarks often cluster around $20/$30/$15 CPM for pre/mid/post, but vary by category and audience size.
Estimated revenue
Per episode
Per month
Pre-roll
$70
Pre-roll
$280
Mid-roll
$105
Mid-roll
$420
Post-roll
$53
Post-roll
$210
Total
$228
Total
$910
Estimates only; actuals depend on negotiated deals and ad delivery.
Why creators use this
Accurate CPM math
Estimate pre-roll, mid-roll, and post-roll revenue with transparent formulas and editable assumptions.
AI-calibrated benchmarks
Use AI to tune CPM ranges by category and audience size for more realistic podcast monetization planning.
Scenario planning
Adjust ad load, fill rate, and episodes per month to map best-case and conservative outcomes.
One-click export
Copy a clean summary to share with sponsors or paste into your media kit and spreadsheet.
Feature search
10 results
- AI-calibrated CPM suggestions
- Editable pre/mid/post-roll CPMs
- Ad slot controls per episode
- Fill rate modeling
- Episodes per month planning
- Copy summary to clipboard
- B2B and niche category support
- Transparent CPM formula
- Responsive design and fast UI
- No account or login required
Use this to quickly find the capabilities you need when preparing a media kit or sponsor pitch.
Podcast CPM: How monetization works
If you are exploring podcast monetization, CPM (cost per mille) is the standard pricing model. Advertisers pay a fixed rate per thousand downloads. This guide breaks down the math.
1. Understanding the Rates
A practical starting point is pre-roll at $15–$25 CPM, mid-roll at $20–$40 CPM, and post-roll at $10–$18 CPM. Mid-roll commands the highest rate due to retention. Niche B2B shows can often command significantly higher rates.
2. Beyond the Estimate
Estimating revenue is step one. To succeed, focus on audience quality and consistency. Provide sponsors with clear positioning. Consider bundling placements (e.g., pre + mid) and offering multi-episode packages. Use the fill rate control to model realistic delivery.
3. Tips for Growth
- Package placements for simpler planning.
- Use seasonal promos to maintain fill rates.
- Share sample reads to demonstrate tone.
- Keep a short, scannable rate card.
FAQ
Is this calculator free?
Yes—no account required. We aim to keep it fast, accurate, and free.
What’s a realistic fill rate?
Plan for 50%–80% unless you have steady demand. Seasonality and category affect sell-through.
Do dynamic ads pay differently than baked-in?
Dynamic insertion can improve delivery and targeting. Rate cards are similar; performance and control differ by host and ad server.
Can I include host-read premiums?
Yes—raise CPMs to reflect host-read quality, longer reads, or bundle pricing for integrated campaigns.
Plan smarter podcast monetization
Use realistic podcast CPMs and clear math to set transparent pricing—and close sponsors faster.
Recommended next step
Keep building your podcast
Turn this result into the next useful asset for your show.