What is Affiliate Marketing?

Affiliate marketing is often the first monetization method accessible to new podcasters because, unlike sponsorships based on CPM (Cost Per Mille), it does not require a minimum number of downloads. In this model, the host promotes a product—often one they use personally—and directs listeners to a specific URL (e.g., 'brand.com/podcastname') or asks them to use a promo code at checkout. The podcaster then earns a percentage of that sale. This performance-based model aligns the incentives of the advertiser and the creator. It works best when the host has a high level of trust with their audience and promotes relevant products. While it can be lucrative for niche shows with highly engaged listeners, it carries the risk of yielding zero revenue if no listeners take action.