What is Patreon / Crowdfunding?
Patreon is a platform that allows listeners to support creators financially with a monthly subscription in exchange for perks like bonus episodes, merch, or early access.
Why Patreon / Crowdfunding Matters for Podcasters
Crowdfunding has shifted the podcast economy from relying solely on ads to direct listener support. Platforms like Patreon, Kickstarter, or Buy Me a Coffee allow 'superfans' to pay creators directly. This model is ideal for niche podcasts that may not have the massive download numbers required for big corporate sponsors but have a very loyal audience. Successful crowdfunding requires a 'value exchange'—creators must offer compelling rewards (tiers), such as ad-free feeds, shout-outs, community Discord access, or exclusive bonus content. It turns listeners into investors in the show's success.
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CPM (Cost Per Mille)
CPM stands for Cost Per Mille, which means cost per thousand downloads. It is the rate advertisers pay for every 1,000 downloads of your podcast episode.
Pre-Roll Ad
A pre-roll ad is an advertisement that plays at the very beginning of a podcast episode, before the main content starts. These ads typically last 15-60 seconds and are the first thing listeners hear.
Mid-Roll Ad
A mid-roll ad is an advertisement placed in the middle of a podcast episode, typically during a natural break in the content. These ads usually command the highest CPM rates because listeners are most engaged at this point.
Post-Roll Ad
A post-roll ad is an advertisement that plays at the end of a podcast episode, after the main content has concluded. These ads typically have lower CPM rates because not all listeners reach the end of episodes.