What is Pre-Roll Ad?
A pre-roll ad is an advertisement that plays at the very beginning of an episode, before the main content starts.
Why Pre-Roll Ad Matters for Podcasters
Pre-roll ads are highly effective because they catch the listener right when they press play. They are typically short (15-30 seconds) to avoid annoying the user. While they have high exposure, they are also easy to skip (the 'skip 15s' button). To combat this, smart podcasters often integrate the pre-roll into the show's intro or make it a 'Host-Read' so it feels like the start of the show. Pre-rolls generally command a lower CPM than Mid-Rolls but a higher CPM than Post-Rolls.
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CPM (Cost Per Mille)
CPM stands for Cost Per Mille, which means cost per thousand downloads. It is the rate advertisers pay for every 1,000 downloads of your podcast episode.
Pre-Roll Ad
A pre-roll ad is an advertisement that plays at the very beginning of a podcast episode, before the main content starts. These ads typically last 15-60 seconds and are the first thing listeners hear.
Mid-Roll Ad
A mid-roll ad is an advertisement placed in the middle of a podcast episode, typically during a natural break in the content. These ads usually command the highest CPM rates because listeners are most engaged at this point.
Post-Roll Ad
A post-roll ad is an advertisement that plays at the end of a podcast episode, after the main content has concluded. These ads typically have lower CPM rates because not all listeners reach the end of episodes.