Parties and proposed campaign
- Producer: [legal name and contact]
- Sponsor: [legal name and contact]
- Campaign: [product and listener fit]
- Episodes and dates: [specific placements]
- Placement format and length: [agreed pre/mid/post-roll or other format]
Podcast Sponsor Agreement Planning Template
Document proposed sponsor placements, supplied assets, approval dates and measurement terms before drafting a reviewed agreement. Download Word or PDF.
Free without an account. Original Podcastools example, materially reviewed October 2, 2026.
Original commercial discussion worksheet, without lawyer review. Proposed terms are placeholders; obtain appropriate review before signing an agreement.
Deliverables and commercial terms
- Copy, assets and substantiation: [who supplies and approves them]
- Approval deadlines and permitted revisions: [dates/process]
- Proposed price and basis: [CPM or flat amount; actual assumptions]
- Taxes, payment dates and invoice details: [agreed terms]
- Exclusivity, cancellation and make-goods: [specific scope/process for review]
Measurement and final review
- Download reporting source and measurement window: [hosting analytics and dates]
- Performance commitments: [record only actual agreed commitments; no results are guaranteed by this worksheet]
- Disclosures and brand-use permissions: [agreed wording/scope]
- Governing terms and dispute process: [for qualified review]
- Final agreement and signatures: [attach approved document; this worksheet is not a signed contract]
Try the workflow with a worked example
Sponsor Pitch Deck Builder: Complete illustrative sponsor deck
Input: Fictional Design Practice; illustrative 1,000 downloads per episode and 4,000 monthly downloads; clearly labeled proposed offers; example.com contact.
Read the complete example result
Three complete PDF pages covering the show's example overview, explicitly illustrative audience scenario and proposed rates. Missing demographic facts remain unknown.
Original Podcastools demonstration, reviewed October 2, 2026. Illustrative facts are labeled; exports should be reviewed before publishing.