Podcastools
Marketing & Growth

What is Aggregator?

An aggregator is an app or platform (like Apple Podcasts, Spotify, or Overcast) that collects RSS feeds from various hosting sites and plays them for listeners.

Why Aggregator Matters for Podcasters

In the podcasting ecosystem, an aggregator (often called a 'podcatcher' or 'podcast app') acts as the bridge between the creator and the listener. Unlike YouTube, where the video lives on the platform, podcast aggregators usually do not host the actual audio files. Instead, they read the RSS feed provided by the podcast host. When a podcaster publishes a new episode, the RSS feed updates, and the aggregator detects this change, displaying the new episode to subscribers and allowing them to stream or download the audio file from the host's server. Major aggregators include Apple Podcasts, Spotify, Pocket Casts, and Google Podcasts (now YouTube Music). Understanding how aggregators parse metadata is crucial for SEO, as this determines how show notes, artwork, and titles appear on the listener's device.

Ready to get started?

Make sure your show appears correctly on all aggregators with our RSS Feed Validator.

Try RSS Feed Validator

Related Terms

← Back to Glossary