What is Call to Action (CTA)?
A call to action (CTA) is a specific request you make to your listeners, such as asking them to subscribe, leave a review, visit your website, or follow you on social media.
Why Call to Action (CTA) Matters for Podcasters
A call to action (CTA) is a direct request you make to your podcast audience to take a specific action. Common CTAs include asking listeners to subscribe to your show, leave a review or rating, visit your website, follow you on social media, sign up for your newsletter, share the episode, or check out a sponsor's product. CTAs are essential for converting passive listeners into engaged community members and driving growth. The most effective CTAs are specific, easy to understand, and provide clear value to the listener. For example, 'Subscribe so you never miss an episode' is better than just 'Subscribe.' The key is not overwhelming listeners with too many CTAs—focus on one or two primary actions per episode.
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Audiogram
An audiogram is a short video clip that combines audio from your podcast with a visual waveform and your cover art, creating shareable social media content that promotes your show.
Waveform
A waveform is a visual representation of audio that shows the amplitude (loudness) of sound over time. In podcasting, waveforms are used in audiograms and editing software to visualize audio.
Show Notes
Show notes are written summaries or bullet points that accompany each podcast episode, typically including key topics, guest information, timestamps, and links to resources mentioned in the episode.
RSS Feed
An RSS feed is a standardized XML file that contains information about your podcast episodes, including titles, descriptions, audio file URLs, and publication dates. It's how podcast directories and apps discover and update your show.