What is Evergreen Content?
Evergreen content refers to podcast episodes that remain relevant and valuable to listeners long after they are published, as opposed to time-sensitive news or current events.
Why Evergreen Content Matters for Podcasters
Evergreen content is the secret to long-term podcast growth. While a news podcast about 'This Week in Politics' loses its value after a few days, an evergreen episode about 'How to Deal with Anxiety' or 'The History of Rome' remains relevant for years. Evergreen episodes continue to attract new downloads via search engines (SEO) and word-of-mouth indefinitely. Building a library of evergreen content creates a 'long tail' of listenership, where your back catalog generates as much traffic as your new releases. Smart podcasters mix current topics with evergreen topics to ensure immediate relevance and long-term discoverability.
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Audiogram
An audiogram is a short video clip that combines audio from your podcast with a visual waveform and your cover art, creating shareable social media content that promotes your show.
Waveform
A waveform is a visual representation of audio that shows the amplitude (loudness) of sound over time. In podcasting, waveforms are used in audiograms and editing software to visualize audio.
Show Notes
Show notes are written summaries or bullet points that accompany each podcast episode, typically including key topics, guest information, timestamps, and links to resources mentioned in the episode.
RSS Feed
An RSS feed is a standardized XML file that contains information about your podcast episodes, including titles, descriptions, audio file URLs, and publication dates. It's how podcast directories and apps discover and update your show.