What is Network (Podcast Network)?
A podcast network is a collection of podcasts produced or distributed by the same company. They pool resources for cross-promotion and sell advertising inventory in bulk.
Why Network (Podcast Network) Matters for Podcasters
A podcast network (like Wondery, iHeartRadio, or a small indie network) functions like a TV network. Independent podcasters often join networks to grow faster. The network provides services like sales teams (to find sponsors), marketing support (cross-promotion on other shows in the network), and sometimes production assistance. In exchange, the network takes a percentage of the show's revenue (usually 30-50%). For advertisers, networks are attractive because they can buy ads across 50 different shows at once to reach a massive audience, rather than negotiating with 50 individual creators.
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Explore Cross-Promotion Matchmaker →Related Terms
Audiogram
An audiogram is a short video clip that combines audio from your podcast with a visual waveform and your cover art, creating shareable social media content that promotes your show.
Waveform
A waveform is a visual representation of audio that shows the amplitude (loudness) of sound over time. In podcasting, waveforms are used in audiograms and editing software to visualize audio.
Show Notes
Show notes are written summaries or bullet points that accompany each podcast episode, typically including key topics, guest information, timestamps, and links to resources mentioned in the episode.
RSS Feed
An RSS feed is a standardized XML file that contains information about your podcast episodes, including titles, descriptions, audio file URLs, and publication dates. It's how podcast directories and apps discover and update your show.