What is SEO (Search Engine Optimization)?
Podcast SEO involves optimizing your show title, episode titles, and show notes with keywords so that your podcast appears in search results on Google and podcast apps.
Why SEO (Search Engine Optimization) Matters for Podcasters
SEO is how you grow organically. There are two types: **App SEO** (ranking inside Apple/Spotify) and **Web SEO** (ranking on Google). For App SEO, the most important fields are the Podcast Title and Author Name. For Web SEO, having a dedicated website with transcripts and detailed show notes is key. Google now indexes audio, meaning it can surface your podcast episode if the spoken content matches a user's search query. However, text is still king. Writing descriptive, keyword-rich titles (e.g., 'How to Train a Puppy' vs 'Episode 12') is the single best SEO tactic.
Ready to get started?
Score your titles and descriptions for search visibility with our SEO Optimizer.
Try Podcast SEO Optimizer →Related Terms
Audiogram
An audiogram is a short video clip that combines audio from your podcast with a visual waveform and your cover art, creating shareable social media content that promotes your show.
Waveform
A waveform is a visual representation of audio that shows the amplitude (loudness) of sound over time. In podcasting, waveforms are used in audiograms and editing software to visualize audio.
Show Notes
Show notes are written summaries or bullet points that accompany each podcast episode, typically including key topics, guest information, timestamps, and links to resources mentioned in the episode.
RSS Feed
An RSS feed is a standardized XML file that contains information about your podcast episodes, including titles, descriptions, audio file URLs, and publication dates. It's how podcast directories and apps discover and update your show.